How to Create and Launch Digital Business Services
Business services are a broad field that encompasses many sectors including advertising, marketing, consultation, logistics (including travel and facilities services), waste handling and staffing. In addition, they help companies manage their finances and maintain a safe work environment.
The industry has been rapidly changing and responding to transforming demands with new technology, infrastructures and startups. These changes are driving new business models that are faster and cheaper to deliver.
Digital business services leverage existing data elements and build insight from them. They can also deliver a single experience to support multiple use cases. For example, an employee can use a portal to request and receive a service for moving to a different office location or an order can be modified without the need to contact a human resources representative.
When creating a business service, make sure it’s easy to use and offers useful information. Create an online self-service portal or tool to enable customers to access the service and perform transactions like ordering and paying for it. In addition, provide an automated way for customers to communicate with the enterprise about their services.
Price your services appropriately to attract customers and maintain customer loyalty. This can be a difficult task for small businesses but is essential to stay competitive.
Identify your niche and focus on it, especially if you have skills that are specific to the industry. Then market your services to the niche by promoting your skills in a variety of ways.
Consider using social media to promote your business. For example, you could post a photo of your team working on a project, share a company news story or even sponsor a charity event.
Look for local networks and organizations that promote business-to-business services and meet other professionals in your area to develop relationships and get your name out there.
For example, if you’re in the real estate industry, you might consider collaborating with real estate agents in your area to provide services such as finding workspaces and arranging rental agreements for businesses.
You can also target your services to a specific demographic by using marketing techniques that are tailored to your customers’ needs. For example, you may choose to offer a more affordable alternative to traditional insurance policies or offer a free trial of a product to increase sales.
Start small to ensure success with your first digital business service launch, then scale as needed to support more demand. Begin with a handful of pilot use cases like employee office moves or customer order modification, then work with partners in the business to define additional use cases that utilize digital business services.
Define the benefits – What do customers and employees expect from this service? Once you have defined the benefits, use diagnostic metrics to track how well a service delivery process delivers these. You can then evaluate whether your business services are delivering the expected value for the business.
Defining and building the business service taxonomy, roles, and underpinning service components is a core task in developing an effective service management function. This involves mapping the business service to a business service taxonomy in ServiceNow and identifying key stakeholders.