The Art of Persuasion in Entertaiment


Entertainment is a broad subject. A plethora of industries, companies and individuals compete for the public’s attention and wallets. One of the ensuing challenges is to whittle down the list to a manageable number of finalists. The challenge of selecting the top contenders from the throngs is the art of persuasion. As with all things in life, you need to be prepared for the inevitable snarky inquiries. In short, you need to know your trumps from the start. You need a clear plan of attack, to avoid the pitfalls of a dour, disengaged mind set. You need to have a plan of action, a budget and to be prepared for the unexpected.