The Daily News
Daily News is a newspaper based in New York City. It was founded in 1919 by Joseph Medill Patterson and is the first United States daily paper printed in tabloid format. It reached peak circulation in 1947, printing 2.4 million copies a day.
The News’s editorial stance is generally considered moderate-to-liberal. It has been described as “flexibly centrist” with a “high-minded, if populist, legacy.” In recent years, it has exhibited a shift from right-leaning political coverage to more moderate-to-liberal stances on issues like immigration, climate change, and women’s rights.
Its primary offices are based at 450 West 33rd Street, where it still straddles the tracks of the railroad that once ran through Pennsylvania Station. The News has offices in the Bronx, Brooklyn, and Queens, as well as local bureaus in One Police Plaza, City Hall, and a few other locations.
Having a visual asset management system to store and archive your video footage is a must for any newsroom. It allows your team to quickly find relevant video from an incident and saves valuable time on the air. Plus, it allows you to repurpose your archived footage later for different projects and channels.
A great way to repurpose your video content is to create original stories that highlight your brand’s messaging and connect with your audience. The Global Alliance for Clean Cookstoves is a great example of an organization that leveraged their existing media archives to deliver compelling, branded stories to a massive audience in 2016.
There are many ways you can repurpose your video to get more mileage out of it. You could use it to promote an event, share a story, or even create a live streaming event that ties into your message.
When it comes to social media video, you need to be able to quickly and easily tell your story in a concise, engaging way. That’s why many newsrooms have powerful video asset management systems that can help you organize your footage and make it accessible to your team when they need it.
Whether you’re planning to repurpose your videos for social or broadcast, it’s important to have an organized and easy-to-use system to keep them safe from deletion or loss. Having a centralized storage and organization system will also let you easily search for and find the footage you need without spending hours looking through your library.
You’re also able to quickly create branded versions of your story so that you can promote your brand in the best possible way. For instance, if you’re covering an event, you can customize the story with your own imagery and text to make it unique to your brand.